Hospitality

How Westfield Country Club Scaled Success

Discover how Westfield Country Club leveraged Odidor CRM to streamline customer operations and drive measurable business outcomes.

"Odidor CRM gave our staff a single view of every member. We respond faster and renewals practically manage themselves now."

Patricia Owens

Membership Director

32%

Member Retention

70%

Response Time

45%

Event Bookings

Overview

Westfield Country Club is a private members' club offering golf, dining, and event facilities to over 1,200 member households.

The Challenge

Staff relied on shared spreadsheets and personal inboxes to track member requests, event inquiries, and renewal dates. Renewals were often missed, and event leads went cold before anyone followed up.

The Solution

Rolled out a centralized CRM with member profiles, automated renewal and follow-up reminders, and a shared pipeline for event and membership inquiries visible across the front-desk and events teams.

Key Outcomes

Member retention improved by 32% year over year
Average inquiry response time cut by 70%
Event bookings increased 45% from better lead follow-up
Renewal reminders now sent automatically with zero missed dates
Staff reclaimed several hours a week previously spent on manual tracking

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